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Internet Marketing

Internet Public Relations

Online Reputation Management
Business & Competitive Intelligence

2005 saw consumer generated media explode and brought the power of blogs to the fore.  Several prominent media figures and corporations experienced the effect bloggers can have on reputation management - both positive and negative.

With easy to publish tools like blogs and RSS content feeds, everyone can be an author. They are online expressing their opinions. Every company has to be aware of what is being said about them in blogs, news sites and forums.

You also need to know what's being said about your competitors. Online business and competitive intelligence can keep you ahead of the curve.  The problem is that on the Internet the curve changes all the time - what is being said about you in blogs, forums and news groups can have a lightning fast effect and you have to have your finger on that pulse.

Monitoring the Internet has become a vital part of your PR and Internet marketing strategy.

BrandTracker™ is a business intelligence service for public relations and marketing professionals that collects important and relevant information about you, your company and your competitors  it also tracks industry search terms and bloggers important to your space. BrandTracker presents all the data in a Web-based dashboard with a space to blog the analysis so that other executives in your company can access the data.

It is the perfect online reputation management tool.

This service provides in -house PR staff, consultants, and agencies with a cost-effective business intelligence tool for continuously reviewing your Internet footprint. Using a simple collection of monitoring tools, you can review how each client's brand is seen, distributed, and discovered on the Web.

BrandTracker™ also makes it simple to record and track issues that impact your own or your client's business and reputation. Gathering important data about competitors and journalists is half the process.

If you are concerned about your footprint on the Net and comments about your company or product in the blogs, ask us for a demo of BrandTracker™. 

Call Doug  626 793 4911