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Online Public Relations

Online NewsRoom

Few corporations would discount the value of positive press, yet a study done by the Nielsen/Norman Group – leaders in the field of website usability – found that although they spend millions on PR, the media sections of business websites often fail to meet journalists' most basic information needs.

The basis of an online PR campaign is a good online newsroom. And now that social media has taken center stage - social media elements and features are a necessity in a newsroom.

Journalists are looking for different content, they are not your average website visitor. They work on deadlines. They are always in a hurry to find a source for information or a quote. And that is only getting worse as the layoffs at the newspapers and TV stationi continue to happen.

If you don't give them easy access to what they want -- and give it to them now -- they go elsewhere. They want an online newsroom where all the data they need is easily accessible to them.

Just as you put time and energy into customer relationship management, managing your relationships with journalistsand bloggers is vital to the success of your PR campaigns.

The Norman/Nielsen study showed that 99% of journalists start their research for an article by going online. Yet they could find answers to only 68% of their questions across a range of business websites.

 

Social Media Newsroom

To take advantage of the buzz created by your online PR efforts - optimized press releases, blogs and news feeds - you have to set up a social media newsroom specifically to service journalists when they visit your site.

A social media newsroom, based on in-depth research of journalists' needs and requirements, provides you with the perfect tool to take advantage of the online PR created by your blog and news feeds.

Our social media newsroom was developed by PRESSfeed.

It integrates seamlessly with your current website, but it places full control of the PR area in the hands of your PR professional.

  • No more waiting in line for IT departments or webmasters to upload press releases or make changes to bios
  • No need for technical expertise or HTML training
  • PR professionals can update content without any need for extra technical training
  • You can upload a releae in social media format, with mutli media elements attached to the release

It gives the PR professional the ability to act and respond fast – as PR should.

Your social media newsroom has to be populated with the content necessary to service the journalists and bloggers. Many hours of user testing websites with journalists and bloggers has given us insight into what they need and want.

Call Mary Anderson for a demo of the

social media newsroom 626 793 4911

Find out how to strengthen your online PR strategy with optimized press releases>