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Internet Marketing

Internet Public Relations

Online Media Room

Few corporations would discount the value of positive press, yet a study done by the Nielsen/Norman Group – leaders in the field of website usability – found that although they spend millions on PR, the media sections of business websites often fail to meet journalists' most basic information needs. What you need is an online media room.

Journalists are looking for different content, they are not your average website visitor. They work on deadlines. They are always in a hurry to find a source for information or a quote. If you don't give them easy access to what they want -- and give it to them now -- they go elsewhere. They need an online media room where all the data they need is easily accessible to them.

Just as you put time and energy into customer relationship management, managing your relationships with journalists is vital to the success of your PR campaigns.

The Norman/Nielsen study showed that 99% of journalists start their research for an article by going online. Yet they could find answers to only 68% of their questions across a range of business websites.

To take advantage of the buzz created by your optimized press releases, blog and news feeds, you have to set up an online media room specifically to service journalists when they visit the site.

A media room, based on in-depth research of journalists' needs and requirements, provides you with the perfect tool to take advantage of the online PR created by your blog and news feeds.

Our online media room is the award winning industry standard adopted by PR Newswire. It was developed by DVCO Technology and hailed by PR Week as the PR Innovation of the Year in 2004.

It integrates seamlessly with your current website, but it places full control of the PR area in the hands of your PR professional.

  • No more waiting in line for IT departments or webmasters to upload press releases or make changes to bios.
  • No need for technical expertise or HTML training.
  • PR professionals can update content without any need for extra technical training.

It gives the PR professional the ability to act and respond fast – as PR should.

Your online media room has to be populated with the content necessary to service the journalists. Many hours of user testing websites with journalists has givenus insight into what they need and want.

See our media room examples below for more data about an online media room:

Find out how to stregnthen your internet marketing strategy with optimized press releases>