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Internet Marketing

Internet Public Relations

Optimized Online Press Releases
Get onto page one in Yahoo! News and Google News within 24 hours

73 percent of adults and 76 percent of teens are reading their news online today.

Source: Pew Internet and American Life Project

News Search is one of the most important new trends in search.

Source: Search Engine Strategies Conference, San Jose

Even loyal newspaper readers are turning to the Net for their news and treating their newspaper as a leisure activity. Newspaper and magazine sales are down.

 You can get your message out to your target audience directly through the news search engines.  You can be on page one in the news engines within 24 hours!

Ten Reasons To Use An Optimized Online Press Release

1.  Get onto page one in the News Engines right away - Get your story featured in Yahoo! News, Google News, Alta Vista News and MSN News.  You can be on page one for your keywords within 24 hours.

2. More than 70% of Americans read their news online.  Yahoo! News has the largest Internet news audience in the world - even bigger than CNN  Source: Nielsen/Net Ratings.

3.  Reach interested and motivated readers directly - when someone accesses your optimized online press release in a News Engine you know they are interested - they asked for that topic by keyword. Onine press relases are mainly read by consumers and prospects searching for information.

4. Get stats on your optimized press release - find out how many people accessed the release and what keywords they used to find the release.

5. Increase valuable inbound links to your website -  Your story gets picked up in other industry news websites and reaches audiences you had no access to before. Each time your online release is published on another website it creates a link back to your site.  Google and other search engines use inbound links as part of their ranking formula.

6. Get more than one result on a keyword in the natural web search results - These optimized online press releases migrate to the natural web search and then remain there. With optimized press releases and articles you can increase visibility on your keywords.

7. Get your news displayed on the natural search above the #1 position - Both YahO!o and Google now pull items from the news search and display them above the number one position if there is a valid news story on that keyword

8. Bypass the media and reach your audience with your news - use newsworthy, well written stories. You are reaching out direclty to your propective customers. Write stories that will interest and attract them.

9.  Increase the traffic to your website - optimized online press releases generate interest in your product or service.  They click through to your site.  Use a good analytics program so you can track them through the site.

10. Increase your brand value - Clients routinely get comments like this one - "You must be doing really well, we see your name everywhere these days!"

Read the case studies on optimized press releases >

Download the white paper on how to find qualified leads w/ optimized press releases >