Social Media Training

We simply can't ignore social media any longer. It is not going away and it has become too powerful. The Global Trust Barometer shows that what people trus tost today is "a company just like me."

They are looking for companies who share their values and are open to conversation and collaboration.

"When one person can broadcast to as many people as a major media network, that signifies the turning of the tide from traditional news outlets to social news outlets. With our video cameras on cell phones, picture cams, blogging, twittering, posting, and Facebooking, we become the source of the news, the broadcasters of the news, and the consumers of the news…social media and social news outlets can become as powerful as the major news outlets."

Ashton Kutcher on the significance of gaining 1,000,000 followers on Twitter.

Avoid Social Media Pitfalls

Too many companies and agencies are 'flying by the seat of their pants' - they're not yet fully up to speed on social media and digital PR. The crisis case studies - like Greenpeace attacking Nestle on their Facebook page and catching their social media team unawares - make a strong case for getting your in-house team well-trained by people with experience in using social media as a business strategy.

And social media training is not just for the PR and marketing department. Business models are changing - to succeed today you need to transform into a social business.

Our custom social media training sessions give your team all the secrets we've learned over the last five years. We get them using all the latest techniques effectively. An ongoing coaching program keeps them informed as new tools and techniques appear on the rapidly changing social media landscape.

Our hands-on social media training gives you the skills you need to create, implement and measure a cost-effective social media plan, step by step.

How does it work?

You can choose to do the training online in a webinar format, in one-hour segments.

Or we can create a one or two-day social media training workshop specifically tailored for your employees and delivered on site or at a venue of your choice..

The content of these workshops can be tailored for any department in your organization: marketing, PR, HR, CRM, compliance, legal or the C-Suite

We also offer one-on-one coaching for busy executives..

Here are just a few of the inside techniques you'll cover in our intensive one-day social media training workshop:

Learn how to monitor your reputation online, starting today
Discover how to set up a measurable, accountable social media program
Identify and track top blogs in your industry–––and decide the best time to join in the conversation
Acquire the techniques for placing the right messages on leading social media outlets, like FaceBook, del.icio.us, Digg, and YouTube
Harness the power of corporate blogs and podcasts (including critical insight on who in your company should blog and who should not )
Start using the latest Search Engine Optimization techniques to supercharge the visibility of your website and press materials
Find out the smartest (often ignored!) features of a social media newsroom

In house and Agency Digital PR and Social Media Training Programs

Because the Net is a new and technical medium, many companies have felt more comfortable outsourcing their SEO, digital PR and social media work. But companies are now realizing that this is not something that can be outsourced - your team has to learn how to use these tools to engage with your customers and stakeholders.

If you are looking for SEO/PR, Online PR/media relations and social media training for your agency or in-house team, we can help you learn the secrets of these new tools that are so necessary to a PR Plan today.

The classes are taught by Sally Falkow, one of the recognized experts in the SEO/PR and digital PR field. She was recently named PR Trainer of the Year for her social media classes.

The material we teach is based on her extensive experience, Expansion Plus and PRESSfeed case studies and the information in her books, WebSense: effective internet marketing strategies for entrepreneurs and The Power of Good Content.

Advanced Social Media and SEO PR
One day workshop

"Excellent workshop." Los Angeles Metropolitan Transport Authority

"Superb class - it really got us started on the right road" DoubleTree Hotels

The Shifts in Media Consumption
The Power of Social Media - positive and negative
Setting goals and benchmarks for measurement
Monutoirng the online conversations
Finding communities that matter
Indentifying influencers in your space
Digital assets and planing a content strategy
Content Syndication - what it is and why it makes such a difference
Choosing your tools:
- Blogs
- Micro blogging (Twitter)
- RSS Feeds
- Optimized Press Releases
- Social Media Press Releases
- Social Bookmarks and links
- Social Networking - using Facebook and niche social networks
- Podcasting
- Video
- Tagging