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Social Media Marketing Strategy
Even the mainstream media realizes how important a social media marketing strategy is today. The New York Times is paying attention to where its stories are shared, who reads them, and, more importantly, what they are saying about them.
"The Changing Face of Marketing and Communications in Today's Creativity Economy," by Weber Shandwick and KRC Research , shows that top executives are waking up to the need for including social media in their online PR strategy.
Half (49 percent) realize that using traditional media is no longer enough. 76 percent of senior executives are already experimenting with "alternative" media and looking for a social media strategy as aprt of their PR campaigns..
A new study from the Marketing Executives Networking Group, MENG,
reveals most marketers are still in the early or experimental phases of adopting and measuring social media.
67% of respondents consider themselves beginners at using social media marketing. Additionally, more than 87% of respondents are not regularly measuring the ROI of their social media marketing efforts.
There have been some fairly spectacular missteps in this new field - and mostly because they divedin wihtout a social media strategy. It's vital that every marketing and PR agency, and in-house practitioner, learns the new rules so they can correctly involve their clients and companies in the online conversation.
