Social Media Strategy and Marketing Plan
The question is no longer should we be doing social media, it's are we doing it right? - Eric Qualmann, Author of Socialnomics
Are you ready to engage in the online conversation?
Executives at corporations and smaller companies are realizing the need for a social media strategy and marketing plan. The social media adoption survey conducted in 2010 for the Society for New Communications Research by Dr. Nora Barnes at UMASS Dartmouth shows that more than 60 percent of Fortune 500 companies now use some form of social media marketing, but a strategy for engagement and measurement is still lacking.
Social media usage by small business owners doubled in 2009 and rose again in 2010. This avid interest in social media marketing can be seen in the rapid adoption rate among INC 500 companies.
- 91% are using at least one social media tool
- 80% have a company page on a social networking site
- 79% post status updates or articles of interest on social media sites
- 57% build a network through a site such as LinkedIn
- 54% monitor feedback about the business
- 65% maintain a blog
- 52% are active on Twitter
93 percent of people active online fully expect companies to be present in social spaces and be willing to have a conversation with them. However, as companies and organizations feel their way with this new medium there have been some high-profile missteps in the field of online PR and social media and itâ€™s vital that every PR agency and in-house practitioner learn the new rules of online PR so that they can correctly involve their clients and companies in the online conversation and be able to measure the success of these social media activities.
How do you know if you're doing it right? A social media audit reviews your current actions and highlights opportunities and possible pitfalls. Are there brand evangelists out there that you are not aware of? Are you taking advantage of the new features available in Facebook? Are your employees really engaging in conversations or are they using social media as a broadcast channel?
Every business needs to take a strategic approach to incorporating social media into their PR and marketing plans. Do you have a Twitter feed and a Facebook page, but you're not quite sure what to do with them, or how to measure your results?
If you need help with your social media strategy and social media marketing plan call 626 793 4911