Web Metrics & Analytics

Web metrics and analytics can make your website perform better. A successful Internet marketing strategy has to be measured and monitored. Knowing what metrics to measure and analyzing the figures can raise conversion rates and maximize your profit online.

Most business websites are like a ‘leaking funnel'.

There are over 8 billion web pages on the Internet.
A large part of your traffic comes via search engines
Most websites lose half their visitors right off the home page.
80% leave after three clicks
Conversion rates average between 2-5%
42% of all e-commerce transactions are abandoned
Over 80% of websites are considered ‘hard to use and frustrating'
70% use technology that negatively affects their search engine results

Using web metrics and analytics to maximize your search results and analyze visitor traffic has become a vital competitive element in business today.

If your site is a “leaking funnel” with low conversion rates, analyzing traffic and click streams will highlight and prioritize site faults.

Web Metrics measure your log files – it tracks how many visitor came to your site, where they came from and what they did on the site. It should tell you what words they used to find you and who your top referring search engines and websites are.

Web analytics is the act of analyzing all this data. It shows the impact these actions have on live visitors as they navigate - or exit – your site. Fixing the problems highlighted by metrics and analytics makes a site more usable and can raise results on average, by 135%. *

Using web metrics and analytics is not a new idea. Collecting information on your customers, measuring performance and analyzing the data as a basis for decisions, is simply best practice management .

Applied to your visitor traffic and content, web analytics forms the basis of a strategy for your website that will maximize your online profit.

Although 90% of CEO's, Marketing Directors and business owners know they should be using web metrics and analytics, most of them either don't now how to access the data, or when they do get it, they don't know what it means. They can't use the data to create a strategy for the site that will lead their visitors to that revenue-producing click.

The Expansion + team will show you:

What data to measure for your business
How to access the data you need
What your web metrics mean
How you can use the results to create a website that supports and expands your business.

*Jakob Nielsen. Norman Nielsen Group