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05/11/2010: Do You Need A Social Media Strategy Audit?
 If you have a social media strategy but are not getting results, then a social media audit may be in order.
04/19/2010: 5 Top Benefits of Social Media Training
 With the explosion of prospects and customers engaged on social media sites, marketing and PR professions would be wise to embrace social media training.
04/13/2010: Social Media Strategy: Skip it at Your Peril
 Benefits of a social media strategy include increased sales and enhanced branding for the company and its products.
03/31/2010: Embracing Social Media Training Is A Key To Success
 The implementation of a social media strategy will be much more successful if it is accompanied by comprehensive social media training
02/02/2010: Successful Social Media Strategy in 10 Steps
 Developing and executing a social media strategy is a multi-step process that has a big payoff when done correctly.
01/26/2010: Social Media is Shaping How Destinations Are Promoted
 Travel companies need to increase their participation in social media this year. Having a well researched social media strategy will be the foundation of a successful program.
01/18/2010: Social Media Strategy in 2010
 A comprehensive social media strategy should be part of every company's priorities for 2010.
10/09/2009: Social Media Strategy Essential to Marketing Success in 2010
 PR and Marketing Practitioners Need to Understand How to Develop a Successful Social Media Strategy to succeed in today’s difficult economy.
09/16/2009: Social Media Training, A Good Investment
 Companies should add online education of social media marketing to their list of priorities for 2010
05/22/2009: Social Media Club Comes to Pasadena
 Local demand for social media training results in a new chapter of Social Media Club for San Gabriel Valley and East LA
12/01/2008: RSS facilitates customer dialog
 Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn, says UK study. RSS feeds can facilitate customer dialog and keep companies connected to their stakeholders.
06/21/2008: Social Media Marketing Comes of Age
 Social media, and blogs in particular, are becoming a more important part of global media consumption for Internet users than some traditional media channels.
05/26/2006: Content syndication builds good organic search engine optimization
 RSS is powering online PR techniques that raise search ranking and brand awareness. We are living in an attention economy, in an over communicated world getting the attention of your audience is paramount. Until you have their attention you are not able to deliver your message. A content syndication strategy can get this valuable attention, it can boost your search engine rankings and attract qualified visitors to your website.
02/20/2006: RSS Search Engine Visibility and Brand Perception
 One factor that influences how people perceive a brand online is search engine visibility. Studies show that searchers regard the companies that are placed on the first page of search engine results as the major players in the field. So how do you get the coveted page-one positioning? New technologies like RSS feeds are one way to accomplish this and make your brand more visible in the process.