| 05/26/2006: | Content syndication builds good organic search engine optimization
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| | RSS is powering online PR techniques that raise search ranking and brand awareness.
We are living in an attention economy – in an over-communicated world getting the attention of your audience is paramount. Until you have their attention you are not able to deliver your message. A content syndication strategy can get this valuable attention – it can boost your search engine rankings and attract qualified visitors to your website.
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| 02/20/2006: | RSS, Search Engine Visibility and Brand Perception
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| | One factor that influences how people perceive a brand online is search engine visibility. Studies show that searchers regard the companies that are placed on the first page of search engine results as the major players in the field. So how do you get the coveted page-one positioning? New technologies like RSS feeds are one way to accomplish this and make your brand more visible in the process. |
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