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SEO Tips: Video Gets SEO Going

05/13/2008

Video is a powerful tool to engage your readers and to boost your search engine visibility.  Search egines are looking for video content right now.   

And with all the new Web 2.0 tools, it's fairly easy to produce and upload a video.  It won't be broadcast quaity, of course. 

But then the YouTube viewers don't expect that. Just make sure that you put in all the tags necessary and you have the URL for your website visible right in the video.

Here are some tips form the speakers at SES Chicago late last year

• Piggyback on popular content or news items.
• Create a page with text content about the video.
• Optimize the content on that webpage.
• Name your files accurately, with keyword rich filenames. For example: October-space-shuttle-launch.mov rather than 345654-lb.mov
• Always add a keyword-rich video title tag and description 
• Include RSS feeds
• Create a video site map
  
  
  
  
  

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